Ike Brings Outdoor Signage Brainstorm

The power may have been off the last few weeks, but the light bulbs in the mind’s of Houstonians everywhere burned with creativity when it came to outdoor signage. They say good outdoor takes three things:

1. A thorough understanding of your audience
2. A message that distinguishes you from others
3. An understanding of the limitations of the medium (and how to push them)

Here are some excellent examples of homemade Ike-related signage that did exactly that. Even though they not exactly be market-focused, they are behavior-focused anyway; and that’s what marketers do--engineer change in other peoples’ behavior to achieve some objective.







For more, check out the Houston Chronicle’s list of signage aimed at Hurricane Ike.

Today is National Punctuation Day. Period.

Don’t think punctuation matters? Just ask Lynn Truss, author of the heavyweight guide to punctuation Eats, Shoots and Leaves. It’s easily the best book ever written about punctuation because it’s just so darn accessible. Janet Maslin of the New York Times said, upon its publication in 2006, “Eats, Shoots & Leaves ‘makes correct usage so cool that you have to admire Ms. Truss.’”

Still not convinced? Check out a story from the Globe and Mail on a company that may lose over $2 million dollars (that’s about £4.50 for you British readers) because of a typo in a major contract.