A few days ago Jacqueline Taylor, associate region director of the UH Small Business Development Center, offered some sound advice to a small business owner who had the following query:
"I haven't been spending much on marketing lately, and now I've noticed a drop in sales. What can I do to attract more customers — on a budget, of course?"
Check out her response. The advice is simple and solid. And you know, I've worked with a number of major corporations that could use a refresh on these basics.
I'm always amazed at how fast and deep the cuts are to the marketing function in response to a down business cycle. Uh...isn't that when you need more business the most?
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